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Merchant association

A merchant association is an excellent communication platform if the association works planned, prepared and recurring. The merchant association should be representative to all merchants who are franchisees and thus be part of the chain that the association represents.

A well functioning association is also a good starting point for franchisors in the way that it is probably easier to reach agreement with a few as representatives throughout the chain rather than negotiating directly with the individual franchisee.

How can we help?

Representative in the association

Sometimes it can be difficult to be the franchisee representative who has to promote unpleasant matters. Franchisees should be factual, clear and appropriate with any requirements and an external representative can be a good choice to convey matters to the franchisor.
We can also participate in preparatory work and meetings in relation to the association, in order to provide advise to ensure the association's interests.

Help establish and develop the association

The association should have clear articles of association and some basic principles to achieve its function and purpose:

Articles of association for the association, preferably included as part of the franchise agreement so that this also obliges the franchisor.
Set the number of annual meetings, e.g. quarterly.
Schedule of meetings well in advance of each meeting
Minutes written and distributed to all relevant parties

We can help with the establishment, articles of association, follow-up, meetings or negotiations or only in preparatory meetings.